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【2017 Archives】

Roboadvising017 Archivesa multi-million dollar business.

Betterment, the largest independent roboadvisor on the market, is now valued at $800 million after raising another $70 million in funding. The nearly decade-old roboadvisor brought on the $70 million as an extension of a Series E funding round from March 2016 led by the Swedish investment company Kinnevik.

SEE ALSO: Wahed Invest promises to be the first Sharia-friendly roboadvisor for Muslim millennials

"We've always prioritized what would have the biggest impact for our customers. Since the beginning, that's meant focusing on delivering the best possible after-tax returns and empowering customers to do what's best with their money," Betterment CEO Jon Stein said in a statement. "The additional funding will allow us to fulfill our mission and continue to build products that put even more money back in our customers' pockets."

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Since Betterment last announced funding in 2016, the firm has grown from managing $4 billion to managing $10 billion in assets. At that time, Betterment was valued $100 million lower at $700 million.

Betterment isn't a unicorn yet, but it's getting closer. The $1 billion roboadvisor ... coming in 2018?


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