Everyone has their go-to fast food place,The Eroticism of Class and the Enigma of Margaret Atwood's "Alias Grace" but not everyone will dress up as his or her favorite fast food icon and protest at a competing chain.

In the video below, a woman whipped out her phone to record a group of guys dressed as Ronald McDonald passionately chanting in front of a KFC at a fleet services in the UK.

The group of boisterous Ronald's chant, "You're shit and you know you are!"

After a few rounds of that, they switch to, "We hate KFC! We hate KFC!"

Now that is dedication... as well as inebriation.